Meituan Flash Sale launches a comprehensive growth solution, claiming to provide targeted solutions for e-commerce brands facing "traffic involution."

Today, Meituan's official WeChat announced that Meituan Flash Purchase has officially launched a comprehensive growth solution for domestic and international brands, which will provide targeted growth plans for e-commerce brands lacking offline channels, mature fast-moving consumer goods brands, and retailers across all industries. In response to the issue of many e-commerce brands being trapped in traditional platform traffic competition and lacking channel expansion opportunities, Meituan Flash Purchase will offer a targeted solution called "Brand Official Flag Lightning Warehouse," which will build infrastructure such as warehousing, distribution, and digital systems for brands, enabling them to achieve new growth with "lower costs, stronger brand recognition, larger scale, and more stable repurchase rates," without being forced to participate in price competition on traditional platforms, "transferring traffic from one hand to the other."