KUAISHOU adjusts the local life business structure to expand revenue scale to support the business

Zhitong
2025.10.30 14:12

On October 24th, reporters learned from multiple independent sources that KUAISHOU's local life business adjustments are not yet over. Currently, the catering, comprehensive, and hotel travel businesses are holding intensive meetings to discuss upcoming operational policies. One relatively certain adjustment direction is to transform local life service providers into advertising service providers, taking on more advertising spending tasks. Before the National Day holiday, KUAISHOU's commercialization system underwent an organizational restructuring. Among them, the adjustment of the local life business is the largest adjustment in recent years. According to the announcement, the local life division has officially been renamed the life services division, integrating with the commercialization system's clue advertising business. Liu Xiao has been appointed as the head of the life services division, reporting to KUAISHOU's Senior Vice President Wang Jianwei. The original head of the local life division, Xiao Gu, has stepped down and transitioned to a business consultant role at the company

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