The results of the first cycle are out: Tmall's Double 11 apparel transaction share reached 57%, maintaining the top position across the entire network

The first phase of the Double 11 e-commerce promotion has ended. Thanks to continued investments in cooling subsidies and support for new products, apparel brands have experienced significant growth in transactions on Tmall during Double 11. According to data from Jiuqian's central platform, in the first phase of Double 11, the transaction volume share of apparel on Taobao Tmall reached 57.5%, Douyin accounted for 26%, and JD.com accounted for 17%, with Taobao Tmall maintaining the largest transaction share across the entire network, further expanding its advantage. Additionally, according to data from the Analysys report, the transaction scale share of Taobao's apparel exceeds 50%, ranking first in the entire network, and it leads the industry with a growth rate of 15.8%, demonstrating a clear home-field advantage