
Monster Beverage exceeds expectations thanks to demand for its sugar-free beverages
Monster Beverage reported Q3 results with net sales rising 16.8% year-on-year to $2.20 billion, surpassing analyst expectations of $2.11 billion. Earnings per share reached 56 cents, exceeding the anticipated 48 cents, aided by a gross margin improvement to 55.7%. The growth was driven by strong demand for sugar-free energy drinks and new flavor launches. The company plans to introduce a new brand, FLRT, targeting female consumers by Q1 2026, reflecting its strategy to adapt to health trends in a competitive market.
