Bilibili: Expected to launch the Hong Kong, Macau, and Taiwan version of "Three Kingdoms: Strategizing the World" in the first quarter of next year

AASTOCKS
2025.11.14 06:59

Bilibili-W (09626.HK) (commonly known as B Station) Chairman and CEO Chen Rui stated in the earnings call that they have conducted a small-scale test of "Three Kingdoms: Hundred Generals Card," and the feedback from players has been very positive so far. The game is expected to launch in the first quarter of next year. This game is also an innovative offering aimed at young users. The main feature of the game is the "three-minute per round" casual experience, and the company hopes to promote it to a wide audience of B Station users through its community, such as UP owners, live streaming, etc. The first goal is to increase the user base and make it a game that many young users enjoy, and then gradually develop it further, hoping it can become a new evergreen game for B Station.

Regarding "Three Kingdoms: Strategizing the World," Chen Rui revealed that it is currently one of the company's most important games, and its performance in the third quarter met expectations. The company aims to make "Three Kingdoms: Strategizing the World" a long-term healthy operating product, targeting over five years of long-term operation. Therefore, at this stage, they will focus more on player experience and game balance.

Chen Rui mentioned that the company will launch the Traditional Chinese version of "Three Kingdoms: Strategizing the World" for Hong Kong, Macau, and Taiwan in the first quarter of next year, and more international versions are expected to be released in the second half of next year.

In addition, Chen Rui indicated that the company will focus on video AI solutions and will concentrate on using AI to assist creators in producing more and better videos. For instance, they have already provided AI translation video functionality, which translates not only subtitles—since translating subtitles is basic—but also includes voice and lip-syncing. At the same time, the company plans to launch AI tools that can help creators produce video podcasts and similar types of videos

Source: AASTOCKS The copyright of this article belongs to the original author/organization.
The views expressed herein are solely those of the author and do not reflect the stance of the platform. The content is intended for investment reference purposes only and shall not be considered as investment advice. Please contact us if you have any questions or suggestions regarding the content services provided by the platform.