JD.com Qixian Coffee opens in hotels, exploring a new business model of "hotel + coffee"

阿斯達克財經網
2025.12.03 06:21

內媒報道，近日京東-SW(09618.HK) 旗下京東旅行與尊茂酒店集團深化合作，七鮮咖啡在北京辰茂鴻翔酒店正式開業，探索「酒店 + 咖啡」新業態。七鮮咖啡是京東旗下現制飲品品牌，主打「只用鮮奶」定位；是次開業是京東與尊茂酒店集團戰略合作後的首個落地項目，旨在豐富酒店非住宿服務。

據瞭解，尊茂酒店集團旗下酒店已入駐京東旅行平台。未來雙方計劃在上海開設融合七鮮咖啡與七鮮小廚的複合門店，持續探索酒旅與零售餐飲融合模式。

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