AMZN, ETSY, GOOGL, META, & RDDT: Truist Analyst Sees These Stocks Benefiting from Record Holiday E-Commerce Spending

Tip Ranks
2025.12.06 15:05

Truist analyst Youssef Squali predicts record holiday e-commerce spending in 2025, benefiting Amazon, Google, Meta, Reddit, and Etsy. Cyber Week sales reached $44.25 billion, exceeding forecasts. Squali highlights efficient digital ad channels and strong consumer demand as key drivers. Amazon's e-commerce share is expected to rise to 50% in 2025. Google, Meta, and Reddit will gain from increased ad spending. Analysts use TipRanks to compare stock ratings for potential upside.

Truist analyst Youssef Squali said 2025's U.S. holiday shopping season looks strong for online retailers and digital advertisers. In an investor note, Squali said spending trends point to record levels of e-commerce sales and digital ad outlays, with Amazon (AMZN), Google (GOOGL), Meta (META), Reddit (RDDT), and Etsy (ETSY) among the biggest beneficiaries.

TipRanks Cyber Monday Sale

  • Claim 60% off TipRanks Premium for data-backed insights and research tools you need to invest with confidence.
  • Subscribe to TipRanks' Smart Investor Picks and see our data in action through our high-performing model portfolio - now also 60% off

Strong Start to the Season

Squali highlighted that aggregate holiday spending through December 1, including Cyber Week, is running ahead of expectations. Adobe (ADBE) reported Cyber Week sales of $44.25 billion, up 7.7% year‑over‑year and above its forecast of $43.7 billion.

Overall holiday spending from November 1 to December 1 is up 7.1% year‑over‑year, outpacing Adobe's 5.3% estimate.

Discounting has been a major theme, with retailers launching promotions earlier and across more categories. Squali noted that more efficient digital ad channels powered by AI are also driving incremental traffic to e-commerce sites. Also, he believes that strong consumer demand and low unemployment have led to record spending levels.

How Companies Are Expected to Benefit

  • Amazon: The analyst estimates Amazon's share of U.S. e-commerce will climb to 50% in 2025, up from 49% in 2024.
  • Etsy: He said that early data shows Etsy performing as expected or better.
  • Digital Ad Winners: Squali noted that Google, Meta, and Reddit are expected to benefit from increased ad spending as retailers invest more in search, social, connected TV, and retail media.

Which Stock Is Best to Buy Now?

We use the TipRanks Stock Comparison tool to see how Wall Street analysts are rating AMZN, ETSY, GOOGL, META, and RDDT, and which stock they believe has the strongest upside.

Source: Tip Ranks The copyright of this article belongs to the original author/organization.
The views expressed herein are solely those of the author and do not reflect the stance of the platform. The content is intended for investment reference purposes only and shall not be considered as investment advice. Please contact us if you have any questions or suggestions regarding the content services provided by the platform.