Sun Life Financial expects annualized premium equivalents for the year to exceed 10 billion yuan

AASTOCKS
2025.12.15 08:17

Sun Life announced that in the first half of 2025, the annualized premium equivalent (APE) for its long-term insurance business in Hong Kong reached HKD 5 billion, an 18% year-on-year increase, with a market share of 5.2%. Yang Juan, Vice President of Sun Life's Life and Health Business, stated that customer demand for retirement and medical needs continues, with an annual APE target exceeding HKD 10 billion. Currently, there are 3,500 financial advisors, and the number is expected to increase to 5,000 next year.

Regarding the transfer of registration to Hong Kong, Lin Jiayan, CEO of Sun Life Financial Hong Kong, stated that Sun Life will actively study the matter, but there are currently no specific plans or timelines, as various factors need to be considered.

Sun Life also released a survey titled "Passing the Torch: Building Long-Term Wealth Transfer in Asia," which found that wealth continuity is the most valued inheritance goal among Hong Kong residents, with nearly one-third (32%) of respondents expressing their desire to pass on wealth to the next generation. However, nearly half (44%) of respondents are concerned that their wealth may not be passed on to the next generation, and over 60% of high-net-worth respondents (64%) are even more worried that assets could become a source of family disputes.

The survey showed that when asked about the importance of inheritance planning, 65% of Hong Kong respondents believe that "ensuring family financial stability" is the most critical factor in wealth transfer planning, followed by "having sufficient wealth to pass on to the next generation" (52%) and "establishing a clear estate distribution plan to reduce misunderstandings or disputes" (50%). This reflects that for Hong Kong residents, inheritance planning is not only about protecting existing wealth but also about laying a stable economic foundation for the next generation, creating future opportunities, and maintaining family harmony.

Many respondents in Hong Kong prioritize wealth creation, with 46% hoping to invest through financial assets, life insurance, or family businesses, and high-net-worth respondents are particularly focused on this, with nearly 60% (59%) prioritizing long-term wealth growth

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