Live dismantling! Lei Jun calls for: I hope everyone speaks fairly and does not deliberately exaggerate or nitpick for traffic

Xiaomi Group Chairman Lei Jun dismantled the second model YU7 through a live broadcast on January 3rd, in response to external doubts about the materials used in car manufacturing.

In the live broadcast, Lei Jun stated that this move was prompted by a blogger's comment that Xiaomi's first car, SU7, used solid materials because "it was known that it would be dismantled," but the second car might not be the same. To dispel doubts, he invited engineers to dismantle YU7 on-site and welcomed more bloggers to participate in the disassembly, while calling for "fair comments and not to exaggerate or find faults for the sake of traffic."

Lei Jun mentioned that Xiaomi YU7 has been the sales champion of mid-to-large SUVs for four consecutive months. Xiaomi Auto is expected to deliver over 410,000 units in total for the entire year of 2025, becoming the fastest car manufacturer to reach the milestone of 500,000 units globally, with a single-month delivery exceeding 50,000 units in December alone.

Responding to Material Doubts with Car Dismantling Live Broadcast

In his first live broadcast of the new year, Lei Jun explained the reason for hosting the car dismantling live broadcast. He mentioned that a blogger commented that Xiaomi SU7, as the first model, used particularly solid materials because Lei Jun knew it would be dismantled, but "the second car might not be the same." As YU7 is Xiaomi's second model, Lei Jun decided to proactively invite engineers to dismantle it on-site, allowing consumers to directly understand the materials used in the product.

Lei Jun also talked about the transformation of a car dismantling blogger. This blogger stated that dismantling Xiaomi cars was because "saying it’s good will get attention, and saying it’s bad will also get attention, but overall, saying it’s bad gets more attention." Initially, he had a mindset of finding faults, but after dismantling, he found that "it’s actually quite good." Lei Jun said that one sentence from this blogger touched him: "People cannot go against their conscience to say false content."

Lei Jun expects that after this dismantling live broadcast, more bloggers will dismantle Xiaomi cars, and he welcomes this. He called on bloggers to "speak fairly and not to deliberately exaggerate or find faults for traffic," while also welcoming the pointing out of design or material shortcomings.

YU7 Becomes a New Hot Seller with Continued Sales Lead

Lei Jun disclosed during the live broadcast that Xiaomi YU7 has been the sales champion of mid-to-large SUVs for four consecutive months as of October, stating, "YU7 has become a new generation of hot-selling model."

According to data released by Xiaomi Auto on January 2nd via their official Weibo, the single-month delivery in December 2025 exceeded 50,000 units, with a total annual delivery of over 410,000 units, making it the fastest car manufacturer to reach the milestone of 500,000 units globally.

Xiaomi Auto Vice President Li Xiaoshuang revealed that in 2025, Xiaomi opened 477 stores nationwide, covering 138 cities, with 264 service outlets covering 151 cities. This rapid expansion of the channel network provides infrastructure support for sales growth.

In the same live broadcast, Lei Jun also discussed the safety concept of advanced driving training for Xiaomi cars. He stated, "When driving encounters danger, slamming the brakes is the safest, this is the best choice, there is no alternative." He particularly emphasized not to turn the steering wheel during braking, as "this can easily lead to skidding."