特斯拉（TSLA）将停止销售完全自动驾驶包，改为仅提供订阅服务：为何这是一个重大举措
Tesla has announced it will no longer sell its Full Self-Driving (FSD) package as a one-time purchase, transitioning to a subscription-only model. CEO Elon Musk described this change as a significant shift in strategy, moving away from the previous upfront fees that ranged from $5,000 to $15,000. This decision follows a trend of price reductions for Tesla's offerings in 2023, marking the end of an era where customers were encouraged to buy FSD as an appreciating asset.
Tesla is officially killing the option to purchase its Full Self-Driving (FSD) package upfront. CEO Elon Musk announced today that the automaker will stop selling FSD as a one-time option and will instead only offer it as a monthly subscription.
It marks a massive shift in Tesla’s strategy for the software, which Musk has famously claimed for years would become an “appreciating asset.”
For years, the main way to get access to Tesla’s self-driving promise was to pay a large upfront fee, ranging from $5,000 in the early days to a high of $15,000 in late 2022. The narrative was simple: buy it now, because the price is only going to go up as the software gets better and eventually enables your car to be a robotaxi worth hundreds of thousands of dollars.
Now, that era is over.Tesla started slashing prices in 2023 and they never went back up:
