Sales targets for 2026 are now differentiated: traditional automakers are steadily advancing, while new forces are sprinting for high growth

華爾街見聞
2026.01.15 22:20
2026 年車市大幕初啓，主流車企陸續披露年度銷量目標，勾勒出存量競爭下的發展圖景。截至目前，已有吉利、長安、奇瑞、零跑、小米等 10 餘家主流車企明確今年銷量目標，總量合計超 2155 萬輛，約相當於 2025 年國內汽車總銷量的 63%。整體呈現顯著分化：傳統自主車企鎖定 10% 至 30% 的穩健增速，聚焦新能源車與出海雙引擎；新勢力及跨界品牌則以 34% 至 67.5% 的激進目標搶佔份額，凸顯規模突圍訴求。這些數字背後既是車企對市場趨勢的判斷，更是對產品、技術與渠道體系的綜合校驗。（中證報）
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