NFL prediction markets become popular, and gambling stocks plummet accordingly

Wallstreetcn
2026.01.16 23:26

On January 16, DraftKings Inc. fell 8.01%, and Flutter Entertainment PLC fell 6.28%. The latest data suggests that these two industry giants may be at a disadvantage in competition with prediction market startups. Platforms like Kalshi and Polymarket reported a surge in trading activity during the NFL playoffs. Meanwhile, data from New York State shows that online sports betting revenue has significantly decreased compared to the same period last year. The products of startup platforms are in high demand, with sports betting accounting for about 90% of Kalshi's trading volume. Some analysts believe that prediction markets are impacting traditional sports betting companies

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