Luckin Coffee's first high-end flagship store opens, directly competing with Starbucks

華爾街見聞
2026.02.08 22:29
中國咖啡巨頭瑞幸咖啡正通過在南方城市開設一家銷售高端飲品的新旗艦店，直接叫板星巴克的 “星巴克臻選（Starbucks Reserve）” 高端系列。這是瑞幸自成立以來首次重大戰略轉型。 上週日（2 月 8 日），瑞幸正式在深圳開設了兩層樓規模的 “瑞幸咖啡原產地旗艦店（Luckin Coffee Origin Flagship）”。
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