Targeting the Pentagon's needs, the Trump family bets on the drone sector

The Trump family is extending its reach into the rapidly expanding defense drone market. President Trump's two sons, Eric Trump and Donald Trump Jr., are jointly supporting an emerging drone company named Powerus, which plans to go public on NASDAQ through a reverse merger to meet the procurement needs of the Pentagon.

Powerus is completing a reverse merger with a golf course holding company, Aureus Greenway Holdings, endorsed by the Trump family, and is expected to land on NASDAQ within months.

Investors involved in this transaction include American Ventures, the investment vehicle of the Trump family, a drone parts company called Unusual Machines that has equity and advisory relationships with Donald Trump Jr., and the investment bank Dominari Securities supported by the Trump family.

This transaction marks the Trump family's deep involvement in the multi-billion dollar defense drone sector. The Pentagon recently launched the "Drone Dominance" program, planning to spend $1.1 billion by 2027 to procure hundreds of thousands of domestically produced drone systems.

Reverse merger to go public, financing for expansion is the core goal

Powerus was established last year and is headquartered in West Palm Beach, Florida, positioned as an integrated platform company in the drone field. In the past six months, the company has completed the acquisition of three small businesses, covering aerial and maritime drones.

According to The Wall Street Journal, Powerus CEO Andrew Fox stated, the goal of going public through this reverse merger is to secure the funding needed for scaled production and ongoing acquisitions.

He revealed that the company is working towards a target of producing over 10,000 drones per month—this capacity will surpass almost all other drone manufacturers in the U.S. and is significantly higher than the historical procurement scale of the U.S. Department of Defense.

Fox is a serial entrepreneur with nearly thirty years of experience in the building services industry in New York, claiming he previously had no experience in the drone industry. He stated that Powerus has drone products designed for wildfire suppression with a maximum payload of 1,000 pounds. He candidly remarked that the growth rate of the drone market "will definitely be much faster than that of golf courses."

Acquiring Ukrainian technology, but overseas procurement operations are complex

Powerus co-founder Brett Velicovich is a former U.S. Army Special Operations veteran who has provided consulting to U.S. and Ukrainian drone companies and has been active in cable news commentary for a long time.

According to The Wall Street Journal, he revealed that Powerus is negotiating to acquire Ukrainian drone companies or license their technology and complete production and branding in the U.S., but declined to disclose specific details.

Ukrainian drone manufacturers face numerous obstacles in the export process, while the U.S. military, in pursuing Ukrainian technology, also has clear requirements for "Made in America" weaponry, making direct overseas procurement operations quite complex

The Market is Highly Fragmented, Policy Dividend Window Yet to be Verified

The U.S. drone market is currently highly fragmented, with numerous small companies competing for limited defense contracts, generally facing revenue shortages. Chinese brands have dominated the consumer and commercial drone sectors for over a decade, and the Trump administration's ban on new Chinese drone models has opened a policy window for domestic manufacturers.

The Pentagon's "Drone Dominance" plan was introduced against this backdrop, aiming to expand domestic manufacturing. However, there remains a significant gap between Powerus's target of producing 10,000 units per month and the historical procurement volume of the Department of Defense. Whether the company can convert policy dividends into actual orders remains to be tested by the market