According to sources cited by Bloomberg, Google is developing a new smartwatch under the Fitbit brand and plans to release it later this year. The new device will come with some basic features, with a paid subscription required to unlock more functionalities.
Sources say the new fitness band looks very similar to the screenless fitness band currently offered by Whoop. Unlike Whoop, Google will charge for this hardware, while Whoop's business model is entirely subscription-based

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According to sources cited by Bloomberg, Google is developing a new smartwatch under the Fitbit brand and plans to release it later this year. The new device will come with some basic features, requiring a paid subscription to unlock additional functionalities. Sources indicate that the new fitness band will look very similar to the screenless fitness band currently offered by Whoop. Unlike Whoop, Google will charge for this hardware, while Whoop's business model is entirely subscription-based

According to reports, Google is developing a screenless Fitbit fitness band