<div id="readability-page-1"><div>Meta Platforms continues to gain momentum in the smart-glasses race with an extended push into affordable eyewear priced at $299, below its current Ray-Ban Meta Wayfarer model, Snapchat's $2,200 glasses, and Apple's $3,000-plus Vision Pro headset.Bloomberg reports that Meta unveiled the Adventurer and Fury glasses, each priced at $299 - or about $80 below its Ray-Ban Meta Wayfarer smart glasses model. Meta also introduced a $399 Starfire model in collaboration with Kylie Jenner, targeting cash-strapped Gen Z and millennial consumers.<img width="500" height="375" src="https://imageproxy.pbkrs.com/https://files.zhedge.com/cdn-cgi/image/width=1920,quality=75,format=auto/https://assets.zerohedge.com/s3fs-public/inline-images/glases.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://files.zhedge.com/cdn-cgi/image/width=1920,quality=75,format=auto/https://assets.zerohedge.com/s3fs-public/inline-images/glases.png"/>EssilorLuxottica, Meta's smart-glasses partner and the parent of Ray-Ban and Oakley, will manufacture the new models.<figure><img width="500" height="375" src="https://imageproxy.pbkrs.com/https://files.zhedge.com/cdn-cgi/image/width=1920,quality=75,format=auto/https://assets.zerohedge.com/s3fs-public/inline-images/bbg_18.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://files.zhedge.com/cdn-cgi/image/width=1920,quality=75,format=auto/https://assets.zerohedge.com/s3fs-public/inline-images/bbg_18.jpg"/><figcaption>Meta's new Adventurer smart glases.Photographer: Mark Gurman/Bloomberg</figcaption></figure>We have detailed Meta's smart-glasses supply chain at length, and Goldman analyst Jerry Shen recently published a deep dive mapping the key suppliers powering the emerging AI and AR eyewear markets.<img width="500" height="430" src="https://imageproxy.pbkrs.com/https://files.zhedge.com/cdn-cgi/image/width=1920,quality=75,format=auto/https://assets.zerohedge.com/s3fs-public/inline-images/2026-01-16_08-35-19.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://files.zhedge.com/cdn-cgi/image/width=1920,quality=75,format=auto/https://assets.zerohedge.com/s3fs-public/inline-images/2026-01-16_08-35-19.png"/>EssilorLuxottica's CEO said the cheaper Meta smart glasses are designed to &#34;drive access to broader audiences,&#34; adding that &#34;more price-sensitive consumers will have an opportunity to experience the power that wearables bring into their everyday lives.&#34;Last week, Snapchat CEO Evan Spiegel debuted goofy $2,220 smart glasses...<blockquote>Evan Spiegel showing off the new Specs AR glasses to the public for the first time. pic.twitter.com/pCYBLU9xxH— Nathie (@NathieVR) June 16, 2026</blockquote>...which Wall Street analysts viewed less as a mass-market consumer glasses and more as a developer kit, given the steep price point.Clearly, Spiegel learned little from Apple's Vision Pro debut a few years ago, which failed to attract mainstream consumers because of its $3,000-plus price point.Apple has certainly taken note of Meta's successful push into smart glasses and is expected to launch more affordable glasses in late 2027.</div></div>

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Meta is expanding its lead in the smart-glasses market by launching affordable models priced at $299, significantly undercutting competitors like Apple's Vision Pro and Snapchat's high-priced glasses. Manufactured by EssilorLuxottica, these new devices aim to attract price-sensitive Gen Z and millennial consumers. This strategic move contrasts with Snapchat's expensive developer-focused specs and Apple's premium headset, positioning Meta to capture a broader mass market while competitors struggle with high price points.

- Meta Platforms is expanding its smart-glasses lineup with new models priced at $299, undercutting competitors like Ray-Ban and Apple.  
- The Adventurer and Fury glasses target budget-conscious consumers, while a collaboration with Kylie Jenner introduces a $399 model aiming at Gen Z and millennials.  
- Analysts suggest Meta's strategy is effective in attracting broader audiences, compelling competitors like Apple to consider launching more affordable options in the near future.

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Meta Widens Smart-Glasses Lead With $299 Models, Leaving Apple And Snapchat Chasing AI Wearable Race