WEIMOB INC released its interim results, achieving revenue of 869 million yuan, a year-on-year increase of 12.1%, continuing to consolidate its leading position in Tencent's channels and strengthening its multi-platform strategy

According to the Zhitong Finance APP, WEIMOB INC (02013) announced its performance for the six months ending June 30, 2026. The group achieved revenue of RMB 869 million during the period, an increase of 12.1% year-on-year; the loss attributable to equity holders of the company was RMB 157 million; basic loss per share was RMB 0.04.

In the first half of 2026, the group's total revenue was RMB 869 million, a 12.1% increase compared to the same period last year, mainly benefiting from the rapid growth of AI application business and the improvement in operational efficiency of precision marketing business; gross profit was RMB 612 million, a 5.1% increase compared to the first half of 2025.

Precision marketing revenue was approximately RMB 408 million, benefiting from improved operational efficiency and continuous reduction of low-margin businesses, this part of the revenue increased by 20.9% year-on-year, with gross profit of RMB 384 million, and gross margin rising from 91.3% to 94.0%. In the first half of 2026, the gross revenue of advertisements placed by merchants supported by WEIMOB was approximately RMB 7.72 billion, with the number of paying merchants increasing by 4.0% to 40,855, and the average spending per paying user was RMB 189,016. The group actively adjusted its customer structure, no longer serving some low-margin, high advance payment, or long account period clients. Although there was a decline in gross revenue, revenue, gross margin, and operational efficiency continued to improve, enhancing profitability. The group will continue to consolidate its leading position in Tencent channels and strengthen its multi-platform strategy, actively expanding channels such as Douyin, Xiaohongshu, Kuaishou, Alipay, and Huawei Harmony to increase market share.

In 2026, the group established a full-chain technology closed loop for AI-enabled business from underlying models to commercial scenarios, launching four major AI-native products: Xingqi, Xingshu, Xingtuo, and Xingchuang, focusing respectively on AI search visibility, omnichannel growth hub, intelligent customer acquisition, and creative automation production. At the same time, it reduced product research and development costs through efficiency-enhancing technologies such as AI Coding, providing sustainable resource support for rapid product iteration.

In terms of "AI+SaaS," WEIMOB WAI has been upgraded to WEIMOB Xingyuan, fully transitioning to LUI language interaction, with underlying technology upgraded from Workflow Agent to Skills-scheduled Agent 2.0, breaking down industry know-how into standardized Skill modules to achieve "dialogue equals management." During the reporting period, existing customers showed an increased willingness to pay for AI functionalities, with capabilities such as lead operation, AI fitting, and shopping guide Agent significantly improving merchant conversion rates and labor efficiency, covering multiple retail scenarios.

The "AI+marketing" business has built a "Tian series" AI toolchain covering the entire process of strategy, placement, materials, operations, and risk control. The "Tianxuan" AI collaborative management backend connects the entire influencer chain, with collection efficiency and team usage rates continuously rising, effectively solidifying operational digital assets.

The group is centered around the WeChat AI ecosystem as a core anchor point, simultaneously expanding through multiple channels, building a new generation of commercial entry for merchants from "being searched" to "proactive intelligent scheduling." In the WeChat ecosystem, the group is one of the first internal testing teams to access the WeChat AI system, jointly developing industry access solutions with the WeChat team, focusing on five core business formats: apparel, fast-moving consumer goods, supermarkets, e-commerce, and local life The group's overseas business has covered and consolidated markets in Hong Kong and Taiwan, Southeast Asia, the Middle East, and North America. By optimizing operational efficiency, existing businesses are experiencing stable growth. In the first half of 2026, Haiding successfully signed new clients in the Philippines and Saudi Arabia, and assisted Southeast Asian retail companies Savemax and HalaKIOS in building intelligent systems, successfully achieving localized implementation of cross-border overseas business. During the reporting period, Haiding will fully consolidate its valuable and replicable customized adaptation experience from past overseas projects such as Miniso, Pop Mart, and CHINAMALL into standardized and reusable product capability modules. This not only significantly reduces the cost of customized development but also shortens the cycle for clients entering new markets by over 60%, enabling rapid replication and expansion of global business.

In the first half of 2026, Weimob, under the guidance of its "AI First" strategy, continued to promote the deep integration of AI applications and ESG governance. The group restructured its business foundation with AI, for example, the self-developed "Tianquan AI Intelligent Risk Control System" was officially launched, reviewing approximately 8 million materials per month and reducing manual review time by over 90%. In June 2026, Weimob announced its partnership with the China Broadcasting Association to fully participate in the formulation and release of GEO group standards, deeply engaging in the construction of generative engine optimization service specifications, effect evaluation, and credible content source systems as a "co-builder of GEO industry standards." AI drives compliance, and compliance safeguards growth. "Responsible innovation" is continuously transforming into a dual driving force for commercial growth and social value