Ferrari EV Sells for 270 Million Yuan, Setting New Record for New Car Auctions
The custom all-electric Ferrari Luce was sold for $40 million (approximately 270 million yuan) at a Sotheby's charity auction, setting a new record for new car auctions. The buyer is billionaire Herbert Wertheim, with proceeds donated to the Ferrari Foundation for educational philanthropy. Additionally, Ferrari's stock price has risen nearly 30% in the past three months, and the company has raised its full-year performance guidance after second-quarter revenue exceeded expectations
According to multiple foreign media reports on the 17th, a "one-of-a-kind" custom Ferrari electric vehicle was sold for $40 million (approximately 270 million yuan) at a Sotheby's charity auction held during Monterey Car Week in California, USA, last weekend. This transaction set a new record for the highest price ever achieved for a new car at auction.
The vehicle is based on Luce, the first all-electric model from the Italian luxury automaker Ferrari. The buyer is American inventor and billionaire Herbert A. Wertheim, a renowned Ferrari collector. It is reported that all proceeds from the auction will be donated to the Ferrari Foundation to support educational philanthropy projects.
The Ferrari Luce all-electric model was officially launched and opened for pre-orders this May, with a starting price of approximately $640,000. According to insiders, many tech entrepreneurs have shown strong interest in this model.
Over the past three months, Ferrari's stock price on the New York Stock Exchange has cumulatively risen by nearly 30%. The latest financial report shows that Ferrari's revenue in the second quarter of 2026 exceeded expectations, leading the company to raise its full-year performance guidance.
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