中國手遊市場龐大：月活用户數超 5.48 億，Z 世代是氪金主流人羣

智通財經
2021.08.03 05:20
8 月 3 日，QuestMobile 發佈的《2021 手機遊戲人羣洞察報告》顯示，截至 2021 年 6 月，我國手遊月活躍用户數達 5.48 億，月人均使用時長超過 20 小時。手機遊戲用户以男性為主，年輕化特徵顯著，Z 世代已逐漸成為手機氪金玩家的主流人羣。截至 2021 年 6 月，《王者榮耀》男性用户月活 1.09 億、月人均使用時長 1831 分鐘。
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