快手電商全年拿出至少 600 億流量激勵商家達人協作

智通財經
2023.05.09 03:19

快手電商在引力大會上宣佈升級 “川流計劃”

5 月 9 日，快手電商在引力大會上宣佈升級 “川流計劃”，全年將拿出至少 600 億流量用於激勵商家和達人協作。川流計劃的本質是通過達人分銷幫助商家定位客户羣，並將這一羣體精準推薦給商家自播，同時也對分銷達人進行流量獎勵。官方數據顯示，2023 年 Q1 川流計劃給參與的經營者整體帶來的 GMV 增量超過 15%，預計 Q2 這一數字將達到 20%。

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