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Zhitong
2023.06.25 05:42

英媒：TikTok 电商今年在东南亚 GMV 有望达 150 亿美元，远超去年表现

据界面新闻援引英国《金融时报》消息，TikTok 正着眼于在东南亚推动收入增长，包括庞大的印尼市场。知情人士称，TikTok Shop 跨境电商今年在印尼的电子商务销售额将比去年的 25 亿美元翻一番以上。而据业内人士估计，TikTok Shop 今年在整个东南亚地区的商品交易总额预计将达到 150 亿美元，远高于去年的 44 亿美元，并占到其全球电商业务规模的大部分。
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