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Zhitong
2023.06.29 02:03

周受资亲自组织商家开会，TikTok 电商或将在美国市场发力

近日 TikTok CEO 周受资亲自组织美国的 MCN 机构和 TikTok Shop 商家开会。会议上，周受资鼓舞大家要对 TikTok Shop 有信心，不过并没有宣布新的政策。尽管如此，许多商家依旧认为，这是 TikTok 电商即将在美国市场发力的信号。因为 TikTok 电商此前一直由康泽宇负责，周受资很少直接过问。多位 TikTok Shop 美国本土商家反馈，最近店铺数据趋好。某女装店铺单周浏览量上涨超 60%，买家数及 GMV 均有所提高。这似乎也预示着，TikTok Shop 即将发力美国站点。
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