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36Kr
2023.07.13 02:41

美团开始灰度测试直播一级入口

36 氪获悉，近日美团 APP 首页针对直播固定入口和聚合页开始进行 ab 测试，部分用户已经可以在美团 APP 首页看到直播入口。进入美团直播板块可以看到，除了美团外卖官方直播间 “神枪手” 以外，美团买菜、美团买药、美团旅行业务均已开始了直播带货。此外，美团也开始尝试商家外卖自播。
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