上海：直播營銷平台利用算法技術，需要遵守公平、公正、透明的原則

金十數據
2023.08.07 03:25
上海市監局發佈《上海市網絡直播營銷活動合規指引（修訂徵求意見稿）》。其中提及，直播營銷平台利用算法技術，需要遵守公平、公正、透明的原則，遵守法律、法規，尊重社會公德和基本的科學倫理，不得侵害公民基本權利以及企業合法權益。直播營銷平台應當依法對網絡直播營銷活動的直播視頻進行保存，保存時間自直播結束之日起不少於三年。
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