机构：美国市场 iPhone 加权平均零售价首次下降

Zhitong
2023.08.10 06:55
研究机构 CIRP 发布的最新报告显示，近期美国市场上的 iPhone 加权平均零售价出现了自 2017 年开始的首次下降。CIRP 方面认为，影响 iPhone 加权平均零售价的主要因素是型号组合和存储升级，以及苹果的定价策略。该报告分析称，美国消费者除了经济压力以外，买家偏好也发生了变化，即不再追求顶配的 iPhone 机型。
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