Highest 70,000! "Price Butcher" Tesla keeps lowering prices
Tesla has just lowered the prices of its main vehicle models, and now it is wielding the "price butcher's knife" against its high-end models, the Model S / X.
Not only is it reducing prices, but it is also on the path of price reduction. Just after Tesla reduced the prices of its main models, it once again raised the "price butcher's knife" and slashed prices on its high-end models.
On Wednesday, August 16th, Tesla China announced on its official WeChat account that the Tesla Model S/X in China will be further discounted, with price reductions ranging from 54,000 to 70,000 yuan for all available models. The starting price for the Model S is now 754,900 yuan, down from the original starting price of 808,900 yuan; the starting price for the Tesla Model X is now 836,900 yuan, down from the original starting price of 898,900 yuan. Additionally, customers will also receive benefits such as 3-6 years of free supercharging, referral rewards, and limited-time transfers of Full Self-Driving (FSD) capabilities.
Furthermore, customers who purchase a Model S/X through a referral from a friend will receive a referral reward of 7,000 yuan (deductible from the final payment), a 90-day free trial of the Enhanced Autopilot (EAP) feature, and the referrer will receive 48,000 referral points that can be redeemed for Supercharger miles, TeslaMic wireless microphones, and more.
Just two days ago, Tesla announced that the price of the Tesla Long Range version will be adjusted from 313,900 yuan to 299,900 yuan, and the price of the Tesla Performance version will be adjusted from 363,900 yuan to 349,900 yuan, a reduction of 14,000 yuan. Tesla has effectively reduced prices by 8,000 yuan.
This price reduction by Tesla marks the third price reduction in the second half of this year and the eighth direct or indirect price reduction since September last year.
The price range of these two Tesla models is around 750,000 to 850,000 yuan, and there are not many competitors, mainly the HiPhi X from Human Horizons and the Taycan from Porsche.
In fact, there were already signs of Tesla's price reduction. After the sales volume plummeted in July, Elon Musk mentioned at Tesla's Q2 earnings conference that if the economic environment continues to deteriorate, Tesla will continue to lower car prices to ensure sales.
In July of this year, while the overall Chinese auto market was exceptionally hot, Tesla faced a sharp decline in sales, with only 64,000 vehicles sold in July, a significant decrease of 31.4% compared to the previous month, and the lowest level for the whole year.
Currently, a new round of price wars among car manufacturers has begun, and even before Tesla raised the "price butcher's knife," many domestic new energy vehicle companies had already started to reduce prices. On August 1st, SAIC Volkswagen announced that from August 1st to August 31st, 9 SUV models under its brand will be discounted, with a maximum comprehensive discount of 60,000 yuan. Some models can also enjoy benefits such as 5-year 0% interest rate, up to 8,000 yuan trade-in subsidy, or additional purchase subsidy.
On the same day, Zero Run Motors, a new force in the automotive industry, announced that starting from August 1st, 2023, it will adjust the prices of its C11 electric and C01 models, with a maximum reduction of 20,000 yuan. The models affected by this price adjustment include the C11 650 Smart Edition, C11 580 Four-wheel Drive Performance Edition, C01 606 Smart Edition, C01 717 Smart Edition, and C01 630 Four-wheel Drive Performance Edition.