IHeartMedia and Malcolm Gladwell's Pushkin Industries Reveal Growing Consumer-Marketer Disconnect in Landmark Report
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(marketscreener.com) Marketers sometimes chase trends that consumers don’t care about: 50% of consumers have never heard of ‘Aperol Spritz’ compared to only 3% of marketers who haven’t For consumers, the hardest two habits to give up are snacks between meals and their favorite podcast, while for marketers it’s snacks and online...https://www.marketscreener.
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