High cost-effective "Mi Porsche" coming? (Xiaomi IPO conference summary)
Xiaomi Car Launch Event Summary:
Current Booking Numbers: 4 minutes to over 10,000 bookings, 7 minutes to over 20,000 bookings, 27 minutes to over 50,000 bookings
1. Pricing
1) Xiaomi SU7 Standard Version
Priced at 215,900 RMB, utilizing the Super 400V Silicon Carbide platform, fast charging 350km in 15 minutes, 73.6 kWh blade battery, supporting 700km CLTC range. 0-100 km/h acceleration in 5.28s, top speed of 210 km/h.
2) Xiaomi SU7 Pro
Priced at 245,900 RMB, compared to the standard version, the range is increased to 830km, and the battery capacity is increased to 94.3kWh. Equipped with the Xiaomi Pilot Max platform, with computing power up to 508TOPS, and additional support for city navigation function (achieved through OTA).
3) Xiaomi SU7 Max
Priced at 299,900 RMB, 0-100 km/h acceleration in 2.78s, top speed of 265 km/h. At the same time, equipped with a 101 kWh Kirin battery, true 871V all-carbon silicon high-voltage platform, supporting 800km long range.
2. Xiaomi Configuration Summary
- Comparison of Xiaomi Cars with Competing Models
4. NOA City Launch: High-speed NOA launched and delivered, urban NOA testing starts in April, officially opens in 10 cities in May, and nationwide in August5. Delivery Speed: At the end of April, the Standard and Max versions will start delivery; at the end of May, the Pro version will start delivery.
6. Stores: The first batch of sales outlets covers 29 cities nationwide, with 59 sales stores, 17 limited-time showrooms, and 58 service centers. It is expected that by the end of this year, the sales network will cover 39 cities with 211 sales stores; the service network will cover 56 cities with 112 service centers.
7. R&D Investment: In 2023, Xiaomi's R&D investment reached as high as 19.1 billion, and is expected to reach 24 billion in 2024. In innovative businesses such as automobiles, Xiaomi invested 6.7 billion last year.
8. Interior and Exterior Design:
The Xiaomi SU7 is a C-class luxury tech sedan with a golden ratio of wheelbase ratio, height ratio, and width-to-height ratio. Ultra-low drag coefficient: 0.195
9. Color Schemes 4 Major Color Series: They are: Racing Color Series, Fashion Color Series, Luxury Color Series, and Classic Color Series, with 5 of them being metallic paints.
There are also 4 interior colors to choose from: Galaxy Grey, Twilight Red, Mist Purple, and Obsidian Black.
Design Details: Teardrop headlights, halo taillights, electric rear wing, ripple surface, and semi-hidden door handles.
1) Teardrop Headlights: The irradiation distance can reach 400m, close to the length of 14 basketball courts (28.3m per basketball court); the maximum width of low beam illumination can reach 160°, equipped with ADB adaptive high beam2) Tires and Wheels: The Xiaomi SU7 series offers three options for wheels: 19 inches, 20 inches, and 21 inches. It also has 4 custom-designed tires from top global brands, with a front narrow and rear wide design for strong grip.
3) Surrounding Cockpit: The SU7 provides C-class seating space, equipped with ergonomic seats and standard headrest speakers.
4) Storage: The Xiaomi SU7 offers ample storage space with a total of 32 storage designs throughout the vehicle.
5) Sun Protection: The Xiaomi SU7 has a total glass area of 5.35 square meters, with a large panoramic sunroof using double-layer silver plating to block 99.9% of UV rays and 99.1% of infrared raysAfter 1.5 hours of exposure at 38°C, the interior temperature of the Xiaomi SU7 is 12°C lower than that of the refreshed rear-wheel drive Model 3.
The front windshield is made of three layers of silver plating.
9. Speed
The Xiaomi accelerates from 0 to 100 km/h in just 2.78 seconds, with a top speed of 265 km/h, making it the fastest mass-produced car under 500,000 RMB.
The Xiaomi SU7 Max version is equipped with high-performance all-wheel drive, with a maximum horsepower of 673 PS, peak torque of 838 N·m, and the Xiaomi Super Motor V6s, with a speed of up to 21,000 rpm, comparable to a 4.0L turbocharged V8 engine sports car.
Innovatively using low-temperature high-power battery technology, the performance remains strong even in low-temperature environments.
10. Driving Experience
The steering wheel, seats, instrument screen, HUD, are all symmetrically centered, with two physical buttons for one-touch intelligent driving activation and one-touch Boost mode activation, making it convenient and efficientXiaomi's self-developed intelligent chassis control algorithm
Rich driving pleasure:
The catapult mode brings a super thrilling 0-100km/h acceleration experience; the Boost mode allows users to enjoy the ultimate power output within 20 seconds. In addition, the Xiaomi SU7 also supports highly customizable driving modes, such as drift mode, turning off traction control, and turning off the vehicle stability system.
Long range for the entire lineup: Starting from 700 km
Fast charging for the entire lineup:
Equipped with silicon carbide electric control with peak efficiency of 99.6%, silicon carbide on-board chargers, and silicon carbide compressors. The standard version of Xiaomi SU7, with a peak voltage of 486 V, adopts a "super 400V high-voltage platform" with universal silicon carbide design, charging 350 km in 15 minutes. The Xiaomi SU7 Max version features a universal silicon carbide "true 800V high-voltage platform" with a peak voltage of 871V.
11. Intelligent Capabilities
1) Intelligent Driving
Xiaomi Smart Driving has two solutions: Xiaomi Pilot Pro and Xiaomi Pilot Max. Pro is a pure visual solution, while Max is a visual + lidar solution. Both solutions are self-developed, using completely identical technologies, such as the same 11-camera combination, NVIDIA DRIVE Orin computing platform, and self-developed algorithms.
All models of Xiaomi SU7 come standard with intelligent assisted driving. Xiaomi SU7 can take over completely for up to 300 kilometers without human intervention, and there won't be any sudden acceleration or braking incidents within 100 kilometers. In addition, it also supports valet parking assistance, intelligent parking assistance, and parking in mechanical parking spaces (extremely narrow parking spaces).
2) People-Car-Home Full Ecosystem
Intelligent Cockpit
Xiaomi SU7 is equipped with a 16.1-inch 3K ultra-clear central control screen, a large 56-inch HUD, and a flip-type instrument screen. In addition, it can be connected to a Xiaomi tablet as an extended screen for ecosystem expansion, creating a five-screen linkage space in the car. Equipped with the Snapdragon 8295 cockpit chip, providing a smooth user experience.
Phone-Car Interconnection
Mobile applications all support usage on the car's display through the MiaoXiang desktop; commonly used apps on the phone can also be pinned to the car's display with one click, residing on the desktop.
Car-Home Interconnection
At home, users can use the Xiao Ai smart speaker to voice-activate prepping the car, with added voiceprint recognition so only the owner can remotely control the car. While in the car, users can control smart home devices through Xiaomi Home, access home cameras to check indoor conditions at any time.
Xiao Ai Assistant
The Xiao Ai Assistant on Xiaomi SU7 can help owners deeply control the car, such as controlling windows, rearview mirrors, HUD, etc. It can also open the payment code in advance when the owner passes toll booths or parking lots.
Large-scale multimodal perception capability - integrating large-scale model technology with full-vehicle perception multimodal fusion, integrating information such as location, direction, and vision like a human to create a smarter AI assistant.
Intelligent Ecosystem Expansion: Versatile Central Control Screen
The central control screen of Xiaomi SU7 can be expanded on all four sides, with physical buttons adopting a dual fixing design of magnetic absorption + screws, allowing for quick adjustment of commonly used functions like air conditioning.
12. Safety Performance
1) Passive Safety
Xiaomi SU7 adopts an armor cage-style steel-aluminum hybrid body, with high-strength steel and aluminum alloy accounting for 90.1%, reaching a maximum strength of 2000MPa, equivalent to the strength of materials used in submarines. In addition, the torsional stiffness reaches 51000N·m/deg. There are a total of 7 safety airbags in the car; 2 2.04-meter-long side air curtains, as well as far-end airbags, comprehensively protect front and rear passengersXiaomi SU7 Passes 40+ Collision Tests with High Standards
In rear-end collision tests, the national standard is a 50km/h collision, the US standard is a 80km/h 70% offset collision, while Xiaomi's design standard meets a 90km/h 70% offset collision.
2) Active Safety
Xiaomi SU7 comes standard with 16 active safety features, providing 360° safety protection from the front, rear, left, and right. Currently, Xiaomi's AEB can achieve emergency braking at 70km/h, and a new version has been developed and fully tested at China Automotive Engineering Research Institute, obtaining the "Active Safety Super Test Challenge Certificate" for achieving emergency braking at 135km/h, which will be quickly available via OTA.
3) Battery Safety
Xiaomi's CTB integrated battery technology has undergone 1050 safety tests including collision, compression, and fire, which is 20 times the number of test items in the national standard.
3) Privacy Security
Based on the new Xiaomi Surge OS, Xiaomi SU7 fully inherits the "All-domain Security" capability of Xiaomi Surge OS, with privacy isolation between multiple accounts, and also supports end-to-end encryption for the "People-Car-Home Full Ecosystem" to ensure device security.
13. Automobile Factory
Six Core Workshops
Xiaomi's automobile factory has a total of six workshops. In addition to the traditional four major processes, it has added a large die-casting workshop and a battery workshop, achieving independent production of integrated large die-casting floor and CTB batteries.
Highly Intelligent and Automated
The entire factory has over 700 robots, achieving 100% automation in key processes. For example, the steel-aluminum hybrid body frame is produced 100% automatically by 269 connected robots; the assembly of "four doors, two covers" and fenders is fully automated by 36 robots, with an accuracy of 0.5mm
