【True Insight Hong Kong Stock Trends】Bosideng (03998.HK) debuts the world's first sun-protective clothing show at the Beijing International Film Festival, ushering in the era of sun-protective clothing 2.0. It introduces more fashionable professional sun-protective clothing, showcasing its leading strength in the industry.
Zhen Zhuo Finance News on April 19, 2024, China's largest down jacket company $BOSIDENG(03998.HK) was invited by the 14th Beijing International Film Festival to hold the world's first sun protection clothing show on April 18 at Yanqi Lake at the foot of Yanshan Mountain in Beijing. It can be seen that Bosideng's innovative design and professional strength have been highly praised and recognized, further consolidating its leading position in the down jacket industry.
In recent years, the importance of sun protection clothing has become increasingly recognized by the public, becoming a necessity in life. As a global leader in down jackets, Bosideng has taken on the mission of being an innovative pioneer. Since 2020, Bosideng has continuously researched and designed professional sun protection clothing that better suits Chinese people. Through continuous exploration and experimentation in fabric, technological functions, colors, styles, and wearing comfort, Bosideng strives to truly address the pain points of sun protection needs and successfully launched a series of more professional and fashionable sun protection clothing in 2022.
Bosideng continues to innovate with technology, entering a new stage of sun protection clothing technology with the sustainable development concept of "washable and long-lasting sun protection." This year, Bosideng has ushered in the era of sun protection clothing 2.0, launching more fashionable professional sun protection clothing that breaks the traditional single form, focusing more on the research and development of professional sun protection functions and fashionable color and style designs. In addition, Bosideng has collaborated with international luxury designers, and many celebrities have recommended it, making Bosideng sun protection clothing a must-have item for consumers this summer.
Bosideng showcases a series of more fashionable professional sun protection clothing
Bosideng showcases a series of more fashionable professional sun protection clothing
Bosideng continues to adhere to its positioning as a down jacket expert, upgrading its sun protection clothing products with professional strength and technological advancements. This sun protection clothing show is divided into multiple themes such as "Sunshine Series," "Luxury Series," "Show Collection," "Show Collection + Urban Light Outdoor," and "Women's/Men's Windbreakers + Lightweight Down Series," showcasing sun protection clothing of different styles, such as urban light sports, daily commuting, and fashionable functional styles, emphasizing innovative designs and unique materials. High-tech fabrics are used to provide stronger sun protection and wearing comfort. Among them, the "Sunshine 3.0" third-generation all-round sun protection clothing breaks industry product boundaries, with a UV protection factor of UPF100+, a cooling effect 66% higher than international standards, a 35% increase in breathability, and a 10% reduction in product weight.
The organizing committee of the Beijing International Film Festival's Film and Fashion Unit stated that this year's festival specially established the Film and Fashion Unit, aiming to "empower the dissemination of Chinese fashion through film and lead national brands to support the development of film." This time, they invited China's leading fashion brand Bosideng to participate, helping Bosideng create a dazzling show, promoting the development of Chinese-language films with national fashion, and supporting national fashion brands with excellent domestic films, becoming a model of "transmitting fashion through 光影."
Domestic and international film, music, and fashion figures attended the show as guests
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