Alibaba International wants to capture the "sky-high traffic" of the Olympics

Alibaba's international platform is boosting the Olympic economy by investing in advertising and signing French basketball legend Tony Parker as a spokesperson, achieving breakthroughs in brand marketing and performance. Merchants on Alibaba's international platform have already tasted the benefits of the Olympic economy, with online export sales in the Olympic-related industry exceeding 7 billion RMB since January this year. The Olympics have driven growth in industries such as sports apparel and emerging industries like artificial turf and sports flooring, with orders increasing by as much as 139.58% year-on-year. Alibaba's international platform has brought in significant traffic through the Olympics, with merchants in Guangdong seeing a 30% year-on-year growth. This Olympics presents an opportunity for Alibaba's international platform to enhance its global brand and accelerate merchant expansion