Three reasons to be bullish on Lao Feng Xiang Gold:

1. Established brand positioning: The Hermès of gold, not just empty words. Middle and upper-class consumers, baptized by consumerism, are gradually disillusioned with ordinary jewelry from international luxury brands (can't afford high jewelry anyway lol), turning instead to Lao Feng Xiang Gold with its high recycling value and distinctive design style. Don't compare it with Chow Tai Fook—there's no comparison. Buying Lao Feng Xiang Gold shows you're wealthy; buying Chow Tai Fook, even in large quantities, won't elevate your social status.

2. Stable customer base: Unlike white-collar young women whose incomes decline rather than rise during economic downturns, leaving no extra money to follow new consumer trends, Lao Feng Xiang Gold's core audience consists of young mothers and affluent families with stable cash flow, largely unaffected by economic fluctuations.

3. Strong organic marketing: Beyond active marketing, the brand has successfully cultivated aspiration among potential female consumers—a rare achievement. Even during periods of high gold prices, revenue and profit growth remain robust. $LAOPU GOLD(6181.HK)