【#Blueglass fined 400,000 yuan for borderline pornographic ads# #Blueglass's 'Boyfriend Power' yogurt ads fined 400,000 yuan for vulgar content#】

According to US Stock Research, Tianyancha legal litigation information shows that recently, Beijing Yuehuo Catering Management Co., Ltd., the company behind popular yogurt brand Blueglass, was fined 400,000 yuan by the Chaoyang District Market Supervision Administration in Beijing for illegal advertising.

The penalty details indicate that the company used phrases such as "I won't sell to those under 18," "I won't sell to those who mock their boyfriends," "recommend drinking one cup a day, no more," and "I dare not sell to those over 60" in its 'Boyfriend Power' yogurt advertisements. According to the product test report provided by the company, this yogurt is merely a sports nutrition food with no other effects. The company linked the effects of 'Boyfriend Power' yogurt to male sexual function through advertising and used suggestive language to make the public associate the yogurt's effects with male sexual performance, implying that the yogurt had aphrodisiac properties to attract attention. The 'Boyfriend Power' yogurt ads released by the company were vulgar and borderline pornographic, contrary to the healthy image yogurt holds in the public's mind. These ads neither align with socialist spiritual civilization nor benefit the physical and mental health of minors, violating public order.