$Alibaba(BABA.US)【Minsheng Overseas 丨 Yi Yongjian Team】Re-evaluating Alibaba: This year's Tmall Double 11 is expected to welcome the most purchasing users in history

# This year's Tmall Double 11 is expected to welcome the most purchasing users in history, with 88VIP membership scale maintaining double-digit growth.

[Rose] Pre-sale starts on October 14 - October 31 at 24:00, Taotian has accumulated 373 brands with transactions exceeding 100 million, the number of 88VIP members placing orders has increased by over 60% compared to the same period last year, and the per capita purchase amount has increased by over 30% year-on-year, with 88VIP member visits increasing by 50% year-on-year.

[Rose] # Taotian's multi-category performance leads

According to Magic Mirror data, the total sales of the beauty, clothing, home appliances, and digital 3C industries achieved an 8% year-on-year growth during the first wave of core selling period compared to last year.

[Rose] # Significant increase after WeChat enters Taobao

According to the latest data from QuestMobile, the number of new installations of the Taobao app in September increased by 55% year-on-year, reaching the highest value in the past four years; in terms of monthly active user scale, Taobao added 18.67 million in September, with a total monthly active scale reaching 944 million, setting a new historical high.

Currently, the exclusive user scale of WeChat relative to Taobao is 245 million, of which 190 million users are comprehensive e-commerce users, and the number of users using comprehensive e-commerce apps more than 40 times a month reaches 8.61 million.

At the same time, according to Latepost, this year Alibaba will no longer hold a Tmall gala for Double 11, and will directly subsidize the event budget to merchants and products.

# Re-evaluating Alibaba: EBITDA re-evaluation after the stabilization of the e-commerce landscape + Alibaba technology re-evaluation + re-evaluation of the reduction of losses in related businesses.

# Cheap is the hard truth, and recommending Alibaba and PDD is not in conflict.

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