$百度 (BIDU.US)百度广告业务三季度，在线营销收入 211 亿元人民币，同比增长 15.4%，环比增长 17.3%，占总收入的 62%。百度核心的在线营销收入为 196 亿元人民币，同比增长 15%
广告业务增长主要得益于文心人工智能、大数据技术，提升广告精准度、效果。此外，生成式 AI、大语言模型的应用也显著提高了广告的 eCPM（每千次展示费用）和用户参与度。
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