Pinduoduo's earnings report bombed, it was another turbulent night for Chinese concept stocks. But did you know? As Guangdong's representative e-commerce platform, Vipshop may have received more national subsidies for home appliances than Pinduoduo. Although the apparel sector has been sluggish in recent years, it's estimated that Vipshop could see a boost in Q4 from small appliance sales.

I also noticed that since tracking Vipshop in 2022, the categories and brands on its platform have undergone significant changes. Not only has it upgraded its brand level (adding many fashion-oriented affordable luxury brands), but it has also increased opportunistic purchasing to keep up with changing consumer demands.

As a core female consumer who loves shopping, honestly in 2022 I looked down on Vipshop, thinking it was a bit tacky. But at the end of 2024, I think this platform is great. Although many items are from past seasons, fashion is cyclical. You can create retro styles with unique outfit combinations instead of blindly following the crowd with wide-leg pants and casual wear.

In such a depressing environment, Vipshop provides a highly cost-effective platform that delivers emotional value - truly a blessing for female consumers.

Vipshop's SVIP (Super VIP) membership grew by 11%, with 7.5 million SVIP users contributing 49% of Vipshop's online sales.

This data clearly demonstrates the strong sustainability of this highly sticky, niche yet beautiful platform. $Vipshops(VIPS.US)