In September, game data shattered the illusion of "recovery", and underage protection policies cannot be blamed.

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Gamma Data released the situation of China's gaming market for the third quarter today. The data is a bit shocking, with the main problem being mobile games, which account for over 70% of the market. The "chill" in the gaming industry is becoming more severe.

Specifically:

  1. Mobile games in September suffered even more! Although the downturn in July and August had already been revealed, the trend of declining revenue compared to last year in September, where the impact of minor protection is significantly reduced in large base, has not eased. This is probably the reason why game stocks have been in a continuous slump in the past two days.

  1. A lot of low-profit old games were cut. In the absence of many new games in the third quarter, the number of games that went offline in July, August, and September increased month by month, exacerbating the overall market's year-over-year decline.

  1. The turn-based RPG is cold, and NetEase and Perfect World are estimated to be heavily affected. Among various sub-categories, the slump of turn-based RPG is very obvious, with mobile games "Fantasy Westward Journey" (NetEase) and "Fantasy New Swordsman" (Perfect World) being the main drag.

  1. There are not many new products that can go out to sea in the third quarter, and the acceleration of decline compared to last year is obvious.

  1. The only bright spot is PC games, with a 3.2% increase in revenue against the trend, with "Fantasy Westward Journey" (NetEase) and "Dungeon and Fighter" (Tencent) being the main fighters.

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