Total Assets
Rate Of ReturnCore conclusion: Advertising budgets are shifting from the "duopoly" to diversified platforms.
Emerging platforms offer better cost-effectiveness:
TikTok: CPM is only $6.26 (down 27.5%), ROAS increased by 28.42%, demonstrating the advantage of "low cost, high return".
AppLovin: The fastest-growing share (+36.24%), although CPM is higher, it performs strongly in specific verticals (e.g., mobile apps, games).
$AppLovin(APP.US)
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