Bonjour Group's subsidiary signed a memorandum of strategic cooperation with 'Zi Yuanyuan'

Plans to Jointly Develop Cross-border Smart New Retail Business in the Greater Bay Area

Hong Kong, December 12, 2025 /Hua News/ -- Bonjour Holdings Limited ("Bonjour" or the "Group", stock code:$BONJOUR HOLD(653.HK)) is pleased to announce that its subsidiary, Bonjour Supply Chain Management Limited ("Bonjour Supply Chain Management"), and Ziyuanyuan Holdings Group Limited ("Ziyuanyuan", stock code:$ZYY(8223.HK)), on December 11, signed a non-legally binding strategic cooperation memorandum of understanding ("MOU") regarding the Group's potential strategic cooperation plan with Ziyuanyuan ("Potential Cooperation Plan"), aiming to jointly explore and develop a cross-border new retail cooperation model integrating online and offline in the Greater Bay Area.

According to the MOU, the two parties plan to leverage their respective advantages to closely cooperate in the field of cross-border new retail and actively promote the following cooperation directions:

First, complementary advantages: Combining Bonjour's leading position and brand strength in the beauty retail industry with Ziyuanyuan's nationwide operational experience and sales resources, the parties will explore cooperation in areas such as market expansion, product collaboration, equipment support, and talent exchange, actively seeking mutually beneficial business cooperation models;

Second, exploration of regional cooperation in the Greater Bay Area: Bonjour Supply Chain Management and Ziyuanyuan intend to establish a joint venture, leveraging Bonjour's supply chain and cross-border e-commerce platform capabilities, as well as Ziyuanyuan's experience in mainland market layout, to jointly establish online and offline new retail business models within the Greater Bay Area; and

Third, business authorization cooperation: Bonjour Group intends to authorize Ziyuanyuan to sell some of its products and equipment in the Greater Bay Area. Ziyuanyuan will utilize its sales advantages from years of grid layout in mainland China to promote the market layout of products and equipment, achieving a win-win situation for both parties.

This cooperation aims to fully leverage the comprehensive resource advantages of Bonjour and Ziyuanyuan through resource integration and model innovation, jointly expanding the Greater Bay Area and cross-border new retail market, and achieving balanced development of short-term results and medium- to long-term strategic goals. It is believed that comprehensive cooperation will help both parties optimize their businesses, strengthen synergy mechanisms for industrial and technological innovation, and bring significant opportunities.

The Board believes that this Potential Cooperation Plan will further promote Bonjour's sustainable development and steady growth in the future, enhance profitability, and bring more substantial returns to shareholders.

Mr. Chen Jianwen, Chairman of Bonjour Group, said: "Bonjour has consistently adhered to the 'Technology + Consumption' strategy in recent years, actively deepening the 'Bonjour Digital Integrated Ecosystem', and is committed to achieving business diversification and globalization. We believe this Potential Cooperation will be an important step for Bonjour to expand its smart retail network and deepen its layout in the Greater Bay Area, helping the Group further promote technology and innovation. We look forward to combining the resources and expertise of both parties to jointly create a more competitive cross-border new retail model, injecting new momentum into the Group's long-term development."

About Bonjour Holdings Limited

Bonjour Holdings Limited (stock code:$BONJOUR HOLD(653.HK)) is built on the new concept of "Beauty, Health & Beautiful Life". Since 2020, it has actively promoted a new business model based on "Technology + Consumption". The "four-wheel drive" business pattern of technology R&D (Bonjour Technology), beauty manufacturing (Beauty Industry), cross-border hub (Hong Kong Cat), and industrial-financial integration (Innovation Industry) has realized continuous growth and value creation. The Group currently expands its e-commerce business on 46 online shopping platforms in mainland China and overseas, including Hong Kong Cat, Tmall Global, Kaola, eBay, Facebook, and WeChat Mall, offering more than 390,000 products for sale to 34 countries and regions. Bonjour continuously innovates and adjusts its business model to adapt to changes in the external environment, maintaining a keen sense of new market trends, and is committed to providing merchants and customers with higher quality and more diversified services, adhering to Bonjour's corporate philosophy.

About Ziyuanyuan Holdings Group Limited ("Ziyuanyuan")

Ziyuanyuan is mainly engaged in providing medical equipment financing leasing services, maternal and infant postpartum care industry services, and medical equipment and consumables trading business in mainland China. It provides comprehensive services for medical institutions, patients, and medical enterprises, and has formed a layout covering the entire medical and health industry chain, including big health industry incubation, traditional Chinese medicine transactions, and smart medical equipment supply chains. Through digital empowerment, it leverages the synergistic innovation of the entire industry chain and has become a technology-driven, full-link, and comprehensive service provider for the medical industry.