
Rate Of Return
Steady achieverWalmart yes! Sam's Club offers discounts on large items for target customers, while Freshippo offers discounts on small items. It's very easy to establish a good quality impression through Sam's Club and then expand downwards.
This is the best model for front-end storage. Currently, it's free delivery for orders over 199. Maybe in another year, after scaling up, they can integrate with Sam's Club's delivery system and slightly lower the free delivery threshold—then it would be truly unbeatable. After people try Freshippo, who would still buy snacks from Tmall Supermarket or JD Supermarket? The ingredient list is cleaner, and the cost is even cheaper.
I think in China, the hierarchy for warehouse shopping is Sam's Club → Freshippo → Meituan's Xiaoxiang Supermarket and Duoduo Grocery.
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