Likes ReceivedPinduoduo killed the shopping festival
December 12, 2025, the first snow in Beijing.
In this shopping festival that reminds people to buy winter clothes, it has been several years since it lost all sense of presence.
Not to mention Double 12, even Double 11 is the same. Looking back at my notes, as early as 2019, I wrote down: "I didn’t buy anything on Taobao the entire day of Double 11 this year."
Once upon a time, 618 and Double 11 were real festivals. Back then, shopping online was like going to a fair—saving up needs for a long time, resisting the urge to buy, studying complex discount rules, just waiting for that midnight explosion.
Even before buying anything daily, I used to check "What’s Worth Buying" to see if it was a good deal.
Back then, good prices were rare, and subconsciously, it felt like we needed a specific day—only through the sudden surge of traffic and orders could consumers qualify for a little discount from merchants.
But Pinduoduo ended this game, completely changing everything.
In elementary school, I read an essay titled "MADE IN CHINA," probably written by a kid from the north, marveling at a toy sent by an aunt from abroad, not expensive, exquisitely made, with "MADE IN CHINA" written on the bottom.
He was amazed that such a finely made toy was exported from China to foreign countries—why could foreigners buy it, but we couldn’t? At the end of the essay, he sighed, maybe it’s up to our generation to answer this question.
This essay left a deep impression on me, even though I didn’t know what "MADE IN CHINA" meant back then. I felt he raised a profound question.
All these years, this question has lingered in my mind.
In a way, today’s Pinduoduo has answered this question. It tore through the layers of packaging in the supply chain, directly connecting China’s excess and powerful production capacity to domestic consumers.
That "high quality at low prices" once only found in foreign trade orders has finally, through Pinduoduo, achieved "inclusive benefits" domestically.
When good prices become the norm, this is the dividend of the times, this is the answer.
The third tab on the Pinduoduo app is the "Categories" tab when there’s no event, but in reality, it’s occupied by various "festivals" 365 days a year—every day is a festival.
Even more extreme, no matter the festival, Pinduoduo uses the same public event template. Even for big days like Double 11, it’s the same interface, just changing the title—too lazy to design a dedicated UI to create urgency, not even pretending.
Behind this "perfunctory" approach lies a simple truth: when every day is a good price, festivals lose their specialness and become background noise.
With billions in subsidies in one hand and site-wide price comparisons in the other, what are you still waiting for?
When "always good prices" become a certainty, we no longer need to anxiously wait to save money, nor do we need to fill our carts with useless junk just to meet discount thresholds.
Perhaps this is the rightful ending for "MADE IN CHINA": no longer just cold export data in trade reports, but ordinary people finally qualifying to enjoy everything we make at everyday prices.
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