Local brands dominate the Korean car market, with Hyundai and Kia models being the most common on the streets. The barriers for foreign brands are extremely high. This year, electric vehicles became a breakthrough, with Tesla selling like hotcakes and BYD successfully making it onto the list. The key to standing firm in such a demanding market isn't price but solid branding and quality. This market is like a touchstone—brands that can enter and hold their ground here are bound to be competitive in the global market. ​​​