Recently, the book "Learning from Japan" has become very popular. Japan in the past can be said to be very similar to the current situation in our country.

The brand UNIQLO was born on the eve of Japan's economic bubble burst and rose against the trend during the so-called "Lost Two Decades" of economic depression. When the economy was bad, the Japanese people shifted from "conspicuous consumption" to a "low-desire society." People no longer bought expensive suits and designer bags but needed affordable, durable, and versatile basics. UNIQLO provided exactly this kind of "high cost-performance" product.

UNIQLO's success lies in deepening its supply chain (SPA model), expanding overseas for growth (replicating the "Japanese quality + global supply chain + localized operations" model in China, Europe, and the U.S.), and offering high-quality products at reasonable prices (aligning with public sentiment and trends)—thus achieving counter-cyclical growth during the downturn.

Economic cycles are irreversible, but with the right strategies and mindset, individuals and companies can still thrive in adversity.