$Reddit(RDDT.US)

Reddit Q4 Earnings Report: Who Says Running a Forum Doesn't Make Money?

Key Takeaways:

1. Full Commercialization Realized: Revenue surged 70%, with GAAP net margin hitting 35%. This proves the explosive power of community traffic once monetized.

2. The "Double Winner" in the AI Era: Reddit is benefiting from AI on both ends. On one hand, it uses AI translation to sell content globally (international revenue +78%); on the other, it sells high-quality language data to AI companies for model training, which is an almost zero-cost, high-margin business.

3. Confidence with Real Money: Announced a $1 billion share repurchase plan. With $2.48 billion in cash on hand, management believes the current stock price does not yet reflect future earning potential.

4. Risk of Traffic Diversion by "Answer Engines": If users get answers directly from ChatGPT or Google AI Overview, they won't click into Reddit. This traffic diversion is the biggest long-term concern and one reason for the recent valuation compression.

5. Community "Watering Down" Crisis: AI-generated content may dilute the authenticity of community discussions and reduce user trust. If the community is flooded with AI-generated nonsense, Reddit's core value will collapse.

Image Source: Yidu Caibao, providing original earnings report downloads