
GOOG Commentator
BRK.B Gain HunterP/E ratio: Google 17, Amazon 21. Are they currently undervalued among the Magnificent Seven?
"Buying a wonderful company at a reasonable price is far superior to buying a mediocre company at a very high price."
In his early years, Old Ba followed his teacher Graham and preferred "cigar butt investing" — buying ordinary companies at cheap prices. Later, under the influence of Munger, he shifted focus, starting to emphasize company quality and willing to pay a reasonable price for excellent enterprises. "Price is what you pay, value is what you get." The stock price paid and the intrinsic value obtained are two different things; the key to investment is ensuring that the price paid does not exceed its actual value.
Good companies also need a good price, but a reasonable price does not equal the lowest price; rather, it is a price that is cost-effective relative to the company's long-term value. Recently, Old Ba made a large position purchase of Google at an average price of $350. The price was not the lowest; it dropped to $314 a few days ago, but has now rebounded to around $356. Consistent with Old Ba's preference for consumer goods investments, similar to Apple 🍎, Google's massive investment in AI infrastructure is slowly becoming a daily consumer product for people.$Berkshire Hathaway B(BRK.B.US)
An overview and historical percentile comparison of the latest valuations of the Tech Seven Giants.
Horizontal Comparison of Valuations of the Seven Giants (As of 2026-08-02)
| Company | PE (TTM) | PE 5Y Low / Median / High | PE 10Y Median | PB | PB 5Y Low / Median | PS | PS 5Y Low / Median | Dividend Yield |
|---|---|---|---|---|---|---|---|---|
| Google (GOOGL) | 17.8 | 20.3 / 24.5 / 27.5 | 27.5 | 7.0 | 5.8 / 6.6 | 9.8 | 5.4 / 6.1 | 0.24% |
| Amazon (AMZN) | 21.6 | 33.1 / 50.1 / 78.2 | 76.8 | 5.3 | 6.8 / 8.1 | 3.8 | 2.5 / 3.2 | — |
| Meta (META) | 20.8 | 21.2 / 26.3 / 28.7 | 27.8 | 5.4 | 4.5 / 7.4 | 6.2 | 4.8 / 8.2 | 0.38% |
| Microsoft (MSFT) | 25.8 | 27.0 / 33.7 / 36.6 | 32.4 | 7.8 | 10.0 / 11.5 | 10.4 | 9.9 / 12.0 | 0.77% |
| NVIDIA (NVDA) | 30.6 | 44.7 / 59.8 / 80.2 | 52.1 | 25.0 | 23.7 / 35.7 | 19.2 | 19.8 / 25.3 | 0.14% |
| Apple (AAPL) | 35.0 | 26.1 / 30.1 / 34.7 | 26.5 | 42.0 | 39.3 / 44.5 | 9.7 | 6.8 / 7.6 | 0.34% |
| Tesla (TSLA) | 307.1 | 51.6 / 96.9 / 285.4 | 55.2 | 13.5 | 11.6 / 15.8 | 11.3 | 7.3 / 10.9 | — |
Sorted by PE from low to high: Google < Meta < Amazon < Microsoft < NVIDIA < Apple < Tesla.
Are Google and Amazon "Cheap"? — Need to Look at It in Two Layers
Google: Indeed at a Historical Valuation Low
- The current PE of 17.8 is below the lower bound of the 5-year range (20.3) and far below the 10-year median (27.5). This represents a rare valuation compression since Google's IPO.
- However, note that Google's PB (7.0) is already higher than the 5-year median (6.6), and PS (9.8) is also in the upper part of the 5-year range. This indicates that the low PE is not because "the market overall gave a low pricing," but because recent earnings growth outpaced stock price gains — EPS growth compressed the PE.
- In other words, Google's low PE is driven by "earning more," not by "stock price falling." But recent negative free cash flow (-$5.9 billion) and significant increases in capital expenditures are indeed concerning.$Alphabet - C(GOOG.US)
Amazon: Larger PE Compression, but More Obvious Base Effect
- PE of 21.6 is below the 5-year lower bound (33.1) and less than one-third of the 10-year median (76.8). On the surface, it appears extremely undervalued.
- However, Amazon has historically been a high PE company — with thin profit margins and high profit elasticity. The drop in PE from 70 to 20 mainly reflects profit release from AWS and advertising businesses, where a significantly raised profit base compressed the PE.
- PB of 5.3 is at a 5-year low, while PS of 3.8 is slightly above the 1-year high — valuation signals are not entirely consistent. The stock price surged by over 14% after the Q2 2026 earnings report, indicating that the market recognizes Amazon's current operational status.$Amazon(AMZN.US)
Key Conclusion: Low PE ≠ Low Stock Price
The phenomenon you observed is real — Google and Amazon's PEs are indeed the lowest among the Seven Giants and are at their own historical extremely low percentiles. However, the mechanism behind this is:
- Profit growth speed exceeds stock price growth speed → PE is passively compressed, which does not mean the stock price is undervalued
- PE only measures current earnings, ignoring growth expectations → If future earnings growth slows down, PE may not compress further
- Different business models naturally correspond to different PE levels → Amazon has historically had thin profits and high PE, while Google's advertising business has high profit margins but a clearer growth ceiling
Finally, good companies also need a good price. I am bullish on Google long-term, bullish on Amazon, and even more bullish on Old Ba's judgment.
Not investment advice
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