5 月 31 日晚上 7 點,蘋果天貓官方旗艦店開啓直播,這也是蘋果在全球範圍內的首次官方直播。據 6 月 1 日淘寶披露的數據,有接近 130 萬人觀看了這場直播,1 小時內直播間就收穫了 30 萬人點贊,多款產品被搶空。不過和其他品牌的直播帶貨有所不同,蘋果此次直播帶貨並未走 “3,2,1,上鍊接!” 的風格,而是全程教導網友如何用 iPhone 拍視頻、如何用 AppleWatch 做運動紀錄等等。也讓不少網友直呼:“沒有營銷才是最好的營銷。

The copyright of this article belongs to the original author/organization.

The views expressed herein are solely those of the author and do not reflect the stance of the platform. The content is intended for investment reference purposes only and shall not be considered as investment advice. Please contact us if you have any questions or suggestions regarding the content services provided by the platform.

Like