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618 前瞻：电商平台的 GMV 之争，将变成低客单火拼
绕不开 “价格战”，背后则是供应链稳定性、可靠性的 “火拼”。鲸商 (ID：bizwhale) 原创 作者 | 萧杰今年 618 大幕已经拉开，平台、商家、消费者，三方期待值都已拉满。前三年的大促活动，数据未到预期的，疫情还能作为主要干扰因素。而从今年年初至五一的消费表现来看，消费复苏的速度还不够。因此，今年 618 的意义更为重要，对商家和平台的增长挑战压力也日趋增大。当前...
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