據報導，$亚马逊.US 正考慮跟上$奈飞.US 和$迪士尼.US 等平台的腳步，推出 Prime Video 服務的廣告訂閱版本，以擴大廣告業務並增加娛樂收入，相關討論已經進行了幾週。亞馬遜的廣告收入在 2023Q1 達到 95 億美元，年增 21%，在美國的數位廣告排名僅次於 Google 與 Meta 。
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