JOYY 旗下 Bigo Live 平台第四季度移动月活跃用户平均数同比增长了 4.5%；BIGO 平台付费用户总数同比增长了 7.9%

benzinga_article
2024.03.19 05:03
portai
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JOYY's Q4 Average Mobile MAUs Of Bigo Live increased by 4.5% YoY, while the total number of paying users of BIGO increased by 7.9% YoY.

Fourth Quarter 2023 Operational Highlights

  • Average mobile MAUs of Bigo Live increased by 4.5% to 38.4 million from 36.8 million in the corresponding period of 2022.
  • Average mobile MAUs of Likee was 39.1 million, compared to 45.3 million in the corresponding period of 2022, primarily due to reduced spending on user acquisition via advertisement.
  • Average mobile MAUs of Hago was 4.6 million, compared to 6.7 million in the corresponding period of 2022, primarily due to reduced spending on user acquisition via advertisement.
  • Global average mobile MAUs4 increased by 2.6% to 274.9 million from 267.9 million in the corresponding period of 2022.
  • Total number of paying users of BIGO (including Bigo Live, Likee and imo) 5 increased by 7.9% to 1.67 million from 1.55 million in the corresponding period of 2022.
  • Average revenue per paying user of BIGO (including Bigo Live, Likee and imo) 6 was US$244.8, compared to US$251.3 in the corresponding period of 2022.
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