剪映国际版 CapCut 崛起 Adobe 和可画如临大敌
Chinese tech giant ByteDance's video editing app CapCut, known as CapCut in its international version, is rapidly rising and is expected to erode the user base of companies like Adobe and KuaHua. CapCut is a simplified video editing tool with special effects that are highly popular among TikTok users. According to Sensor Tower data, since its launch outside mainland China in 2020, CapCut's mobile monthly active users have exceeded 300 million, accounting for 81% of the total monthly active users of mobile video editing. CapCut's rapid dominance has made Adobe investors worried that users may abandon complex professional applications
According to reports, CapCut, the international version of the video editing application owned by the Chinese tech giant ByteDance Ltd., is rapidly rising and is poised to erode the user base of companies like Adobe Inc. and Canva Inc. The app is a simplified version of a video production tool, with its special effects being highly popular among TikTok users, which is also owned by ByteDance. According to market intelligence company Sensor Tower, since its launch outside of mainland China in 2020, CapCut's mobile monthly active users have exceeded 300 million, accounting for 81% of the total monthly active users of mobile video editing. For Adobe, the long-time leader in desktop creative software, CapCut's rapid rise is undoubtedly bad news. Adobe investors are concerned that users may abandon complex professional applications like Photoshop in favor of simplified tools developed by startups like Canva or the recent OpenAI
