中金公司上调微盟集团目标价 56%，维持 “跑赢行业”

On December 23rd, Jin10 Data reported that China International Capital Corporation (CICC) raised the target price for WEIMOB INC (02013.HK) by 56% to HKD 2.8, considering the upward shift in industry valuation and the increased certainty of mid-term growth. The performance forecasts for 2024 and 2025 remain unchanged, maintaining an "outperform industry" rating. CICC noted that on December 18th, WeChat's mini-store launched a gray-scale test for the "gift-giving" feature. With the gradual increase in the activity level of the WeChat e-commerce ecosystem, WEIMOB INC, as a leading third-party service provider, is expected to benefit. WEIMOB INC has long provided private traffic e-commerce-related services based on the WeChat ecosystem, such as small program e-commerce website building and operations; in addition, WEIMOB INC is also a leading service provider for Tencent's (00700.HK) video account advertising. As the WeChat e-commerce ecosystem gradually flourishes, WEIMOB INC can assist existing merchants in bridging the public domain (WeChat mini-store) and private domain (small program store), and is also expected to gain a more substantial customer increment, while further opening up growth space through ecosystem-related value-added services